1. Sports Culture and Sports Tourism Themed Exhibition Area

Focusing on the key tasks of the General Administration of Sport for 2025 and building upon the significant achievements made during the 14th Five-Year Plan period in advancing China’s status as a sports powerhouse, this area employs visual and audio‑visual displays, cultural relics, and sports‑related artworks to create an immersive sports‑culture experience.

2. Regional Sports Culture and Sports Tourism Exhibition Areas

Centered on the dynamic practices of promoting national sports development under the “national unified strategy,” this section showcases the accomplishments of provinces, autonomous regions, municipalities directly under the central government, national-level urban clusters, and distinctive counties and cities in the fields of sports culture and sports tourism.

3. Specialized Exhibition Areas for Distinctive Sports Disciplines

This area provides a platform for the Sports Project Management Center of the General Administration of Sport, national single-sport associations, outdoor sports bases, event IP owners and operators, as well as sports‑consumption brands and enterprises, enabling them to highlight outstanding achievements in sports‑discipline cultural development and industrial growth.

4. Sports Technology and Services Exhibition Area (including Sports Equipment and Integrated Physical Education Products)

Targeting young audiences, this zone features dedicated sections for popularizing sports‑science knowledge through educational exhibits, sparking interest and curiosity. It also brings together leading enterprises from various sectors of the sports industry to showcase digital innovations and set new trends. Guided by the principles of “integration of physical education and sports” and “health first,” the exhibition presents diverse physical‑education content, supporting the development of holistic educational frameworks and fostering the healthy growth of youth. The following are the sub‑areas and core exhibits:

（1）National Competitive Sports: Olympic‑level professional equipment, intelligent training systems, sports medicine and rehabilitation services, licensed event products, commercialization of champion IPs, event‑technology services, and smart fitness facilities for venues, among others.

（2）Sports Venues and Equipment: competitive‑grade sporting gear, modular flooring systems, venue air‑purification systems, solar‑powered lighting, smart lockers, unmanned gym management systems, artificial turf, fitness equipment, and swimming‑pool apparatus, among others.

（3）Sports Consumption and Services: balls and rackets, roller‑skating products, muscle‑building and body‑slimming lines, protective gear, sports bags, water‑sports equipment, winter‑sports gear, mountaineering and rock‑climbing equipment, cycling gear, and other outdoor‑sport product lines, among others.

（4）Smart Campus Physical Education and Integration of Physical Education and Sports: campus sports‑facility construction and equipment, sports‑equipment supplies, smart‑campus physical‑education initiatives, AI‑driven digital‑sports solutions, school‑based physical‑fitness testing devices, middle‑school entrance‑exam physical‑training curricula, sports‑monitoring tools and smart wearables, as well as curriculum development for integrated physical education and sports, among others.

（5）Sports Fashion Brands: athletic footwear and apparel, personal sports accessories, and more.

（6）Sports Tourism: displays of sports culture and tourism resources, signature sports disciplines, and related IP‑derived products, among others.

5. National and International Delegation Exhibition Areas

Taking advantage of international multi‑sport events hosted in China, such as the 9th Asian Winter Games and the 12th World Games, this section focuses on Sino‑foreign cultural exchange activities planned for 2025, inviting national delegations, sports organizations, and sports enterprises to participate, thereby facilitating international sports dialogue and cooperation.