展会基本信息
- 中 文 名
- Kazakhstan Advertising and Packaging Printing Exhibition
- 所属行业
- Advertising
- 举办城市
- Kazakhstan
- 举办地点
- 42 Timiryazev str., Almaty, 050057 Almaty, Kazakhstan
- 简 称
- Central Asia Reklam
- 举办时间
- 观众数量
- 12000人
- 展商数量
- 305家
展会简介
The Kazakhstan Advertising and Packaging Printing Exhibition (Central Asia Reklam) is the only annual international trade show in Central Asia dedicated to advertising, printing, signage, technologies, materials, and promotional products. In recent years, Kazakhstan’s advertising market has experienced remarkable growth, with annual expansion rates of 30%–35% over the past five years. Moreover, the development of Kazakhstan’s advertising sector is closely linked to the printing industry. At pres
The Exhibition Value of the Kazakhstan Advertising Show (Central Asia Reklam)
- Central Asia Reklam is the only specialized exhibition in Central Asia dedicated to advertising, printing, and signage technologies. Organized by Central Asia Trade Exhibitions, it is held annually at the Atakent International Exhibition Center in Almaty. Kazakhstan is the largest economy in Central Asia, and since the signing of the Belt and Road cooperation agreement between China and Kazakhstan in 2014, bilateral trade has continued to grow. In 2023, bilateral trade reached US$41.02 billion, a year-on-year increase of 32.2%. Against this backdrop, the show is widely recognized within the industry as a key gateway for global advertising and packaging‑printing companies seeking to tap into the Central Asian market.
- A One‑Stop Showcase Covering the Entire Industry ChainThe exhibition encompasses the full spectrum of the industry, including advertising production equipment, digital inkjet printers, LED displays and lighting, signage and wayfinding solutions, exhibition and display systems, digital printing technologies, packaging machinery and materials, as well as printing equipment and consumables. From outdoor advertising to digital signage, and from traditional printing to UV flatbed printing, exhibitors can seamlessly integrate technical demonstrations, brand exposure, and business negotiations all under one roof.
- Precise Access to Core Buyers and Distribution Channels in Central Asia and the CISKazakhstan’s advertising market is expanding at an annual rate of 30%–35%, with most printing consumables—such as offset paper, coated paper, and specialty label papers—relying on imports, underscoring significant market potential. The previous edition attracted professional buyers from Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, Russia, and other countries, with attendees spanning advertising agency procurement decision-makers, printing plant managers, signage contractors, wholesalers, retailers, and other end‑to‑end purchasing stakeholders.
- Unique Value for Chinese Enterprises: A Strategic Engine for Expanding into Central Asia and EurasiaAs the only specialized advertising and printing exhibition in Central Asia, the event drew over 100 exhibitors from 15 countries in its last edition. The organizing committee of the Shanghai International Advertising & Printing Expo (APPPEXPO) has established a strategic partnership with this show, officially awarding the organizer the “AAA Asian Advertising Member State” plaque and conducting joint brand promotion at the venue. Chinese enterprises can leverage this platform to connect with market resources across Central Asia and Russia, seizing early opportunities in the Belt and Road markets.
- A Cutting-Edge Hub for Technological Innovation and Industry TrendsAt the show, LED displays, digital inkjet printing, UV flatbed printing, textile printing, 3D printing, and digital signage emerged as key highlights. The event closely aligns with the advertising and printing industry’s ongoing shift toward digitalization, intelligence, and sustainability, enabling exhibitors to promptly access critical insights on technological advancements, consumer trends, and channel transformations.
- Almaty’s Geographical Location and Industrial AdvantagesThe exhibition was held at the Almaty Atakent International Exhibition Center. Almaty, Kazakhstan’s largest city and a major economic hub in Central Asia, serves as a gateway to the CIS and the five Central Asian countries. Leveraging Kazakhstan’s strategic position as a member of the Eurasian Economic Union and its pivotal role along the Belt and Road Initiative, Central Asia Reklam provides exhibitors with a strategic platform to connect with markets across Central Asia and Eurasia.
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