Bangkok International Motor & Motorcycle Show, Thailand门票

The Bangkok International Motor Show and Motorcycle Show in Thailand is Asia’s second-largest automotive exhibition, serving as an ideal platform for automakers, suppliers, and motorcycle manufacturers to showcase their latest technologies and products. The event draws hundreds of exhibitors from around the world, presenting cutting-edge passenger cars, commercial vehicles, concept cars, motorcycles, and related accessories to an audience of 125,000 visitors. As ASEAN’s largest automobile produc

The Exhibition Value of the Bangkok International Motor Show in Thailand

• The Bangkok International Motor Show is the largest and most influential automotive event in Southeast Asia. Since its inception in 1979, it has been successfully held nearly fifty times and is widely recognized by the industry as a barometer of the ASEAN automotive market and a strategic gateway for global automakers seeking to expand into Southeast Asia. Organized by Grand Prix International Public Company Limited, the show takes place annually at the IMPACT Exhibition and Convention Center in Bangkok. With its distinctive “sales‑driven” positioning, it sets itself apart from other premier auto shows worldwide and serves as a central platform connecting global automakers with Southeast Asian consumers.
• The core value of participation lies in its unparalleled regional market reach and highly concentrated capacity for converting consumer interest into sales. Beyond being a mere vehicle showcase, the exhibition functions as a direct order‑generating “sales event.” At the 46th edition in 2025, the show attracted 1,601,011 visitors and secured 79,941 vehicle reservations, representing a year‑on‑year increase of 44.8%. The 47th edition in 2026 is expected to feature 45 automotive and motorcycle brands, including 37 car manufacturers and 8 motorcycle brands. Each year, the event draws professional buyers and end‑consumers from around the globe, enabling participating companies to directly access Thailand’s and ASEAN’s key markets while achieving dual objectives: brand visibility and sales conversion.
• The show has established a one‑stop commercial platform covering the entire automotive value chain, from complete vehicles to components. Exhibits span all categories, including internal‑combustion engine vehicles, battery‑electric vehicles, hybrid cars, motorcycles, electric motorcycles, automotive parts, aftermarket modifications, and connected‑car technologies. In 2025, the show debuted a dedicated 9,000‑square‑meter component zone, showcasing EV and ICE parts sourced from China and providing Thai local businesses with direct B2B opportunities to engage with manufacturers. Additional interactive zones include an outdoor customization area, test‑drive experiences, and a balance‑bike championship, creating a comprehensive ecosystem that integrates display, experience, sales, and ancillary services.
• Keeping pace with the three major industry trends—electrification, intelligence, and localization—the show has become a premier venue for showcasing innovative products and cutting‑edge technologies. At the 2025 edition, new‑energy vehicle orders accounted for 65% of total bookings, with battery‑electric vehicles making up 50%. BYD surpassed Toyota to claim the top sales spot, securing 9,819 reservations. Chinese brands continued to expand, with 14 new Chinese exhibitors joining in 2025, including ZEEKR, OMODA & JAECOO, CHERY, GEELY, and others. The 2026 show will welcome Tesla, NIO (including its Firefly sub‑brand), Xpeng, Chery, and several other newcomers making their debut. Intelligent technologies emerged as a central highlight, with Great Wall Motors unveiling its Coffee OS 3 system, developed in collaboration with Huawei, supporting Thai‑language voice interaction and bilingual English–Thai command recognition, offering visitors a fully integrated smart cockpit solution encompassing hardware, software, and mapping. During the show, BYD hosted “BYD Technology Day,” presenting advanced innovations such as the Yangwang U8’s emergency flotation capability and the Denza Z9GT’s compass‑style U‑turn maneuver, attracting over 800 daily participants.
• For Chinese enterprises, this exhibition serves as a strategic gateway to tap into the ASEAN market, connect with international resources, and demonstrate their innovative strengths. The Thai government continues to promote the development of the electric‑vehicle sector, setting a target under its “30@30” policy to achieve 30% of vehicle production from EVs by 2030. The show annually attracts numerous Chinese brands, with BYD, Great Wall, GAC, Changan, Geely, Xpeng, and others delivering standout performances in 2025. Participating companies can leverage this platform to engage with key procurement networks across Southeast Asia, seizing early opportunities in the region’s ongoing electrification and intelligent‑technology transformation.